In this lesson, students learn about greenwashing, watch a series of videos, and write a paragraph arguing if an advertisement is greenwashing or not.
Step 1 - Inquire: Students watch and discuss ExxonMobil's advertisement called "What Carbon Capture Can Do."
Step 2 - Investigate: Students watch a video describing greenwashing and answer guiding questions.
Step 3 - Inspire: Students watch a series of videos from various companies. Students select one video and write a claim-evidence-reasoning paragraph arguing if the video is an example of greenwashing or not.
This lesson teaches students to critically examine digital media. As digital citizens, they must be aware of how to tell fact from fiction.
In their paragraphs, weaker students can focus on music, the tone of the narrator’s voice, or imagery in the videos.
This lesson introduces the concept of greenwashing and ways students can spot greenwashing by companies. The videos and accompanying materials embedded in the lesson are suitable to explain this concept. This lesson has passed our review process, and it is recommended for classroom use.
This resource addresses the listed standards. To fully meet standards, search for more related resources.
This lesson is aligned to SubjectToClimate standards. Review the aligned standards directly in the lesson plan document and teacher slideshow.Discover more on SubjectToClimate.