3 Strategies for Effectively Talking About Climate Change

• This TED video features John Marshall, a communications strategist, who shares three approaches for effective climate change communication: use simple and universal language, make it matter to individuals personally, and show how it matters to specific groups. 
• These strategies connect climate change to personal identity, which is more impactful and motivating. 

Positives

• The video offers explanations and examples of each strategy.
• There is a transcript with a tracking feature to help students follow along with the speaker.

Additional Prerequisites

• Students should be familiar with basic climate change vocabulary including emissions, greenhouse gases, carbon, methane, net-zero, and anthropogenic.
  

Differentiation

• Students can practice having climate change conversations, where they implement the three strategies mentioned in the video.
• Students in ELA classes can analyze the author's purpose, point of view, and reasoning.
• Students can do a writing assignment on how climate change impacts their community and how they can effectively communicate that message to others.
• Other resources related to these topics include this digital text on evidence-based communication tips and this article on seven principles for visual climate change communication.
  

This resource addresses the listed standards. To fully meet standards, search for more related resources.